I remember sitting on our living room floor, giggling with my mom, while she played with my hair and shared stories of when she was a child and would do the very same thing with my Grandma Nani. In the evenings, my mom would carefully massage my scalp with Amla Oil directly from our family’s farm in India and we’d chat about everything from books to our favorite Bollywood movies while the sun set below the trees.
No matter how old I grew, the importance of family, tradition, and authenticity stuck with me.
Over the years, it became more difficult for me to visit my family farm on the other side of the world so I tried to look for all natural Amla Oil in New York City. I searched high and low and was only disappointed in what I found.
Instead of all-natural, homegrown ingredients, I found products packed with harsh chemicals and toxic dyes. It was at that point I decided that I simply refused to compromise on the quality and thus, I set out to create Asna Oil! I was determined to recreate and share my family’s recipe of authentic Ayurvedic Amla Oil with the world.
From the beginning, I decided to not compromise on quality. Why? Because I truly believe in the power of pure Amla Oil to naturally strengthen, nourish, and rejuvenate hair.
In an industry where it seems acceptable to cut corners on quality, I simply refused. It wasn’t easy, but it was worth it. I traveled across India working directly with local farmers to source only the highest quality USDA certified organic ingredients.
When we say TREE to bottle, we really mean it.
No chemicals, no fillers, no nonsense.
That’s the Asna Beauty promise.