“ASNA isn’t just a brand—it represents a movement: a conscious beauty revolution rooted in a powerful vision to offer clean, plant-powered, and scientifically-backed solutions for healthier hair and skin. They have a foundation in science and respect for timeless Ayurvedic rituals."

“Adaptogenic substances are propelling the beauty-meets-wellness movement to new heights. Call it mind-body beauty. ASNA’s use of multifunctional Indian gooseberry, also known as amla, delivers fatty acids and a potent dose of vitamin C to support strand strength.”

“ASNA symbolizes the health and heritage of the founder's family farm in India. Drawing from a 5,000-year-old holistic medicine system, ASNA emphasizes the interconnectedness of mind, body, and spirit, ensuring that every ingredient is carefully chosen to nurture its users.”

“Best Scalp & Hair Awards. “ASNA’s is a must for anyone looking to rejuvenate, strengthen, and hydrate their hair. Their products promote healthy hair growth, prevent hair fall, add shine and lifeless hair. Stronger, fuller, smoother, and silkier hair that’s nourished from the inside out.”

“Best Beard Oil Award Winner: Your beard is only as good as the beard oil you use. When it comes to controlling frizz and flyaways, nobody does it better than ASNA. The beard boost oil is made with cold-pressed amla, a superfruit jam-packed with phytonutrients and vitamin C."