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Backed by science.
Steeped in timeless rituals.

Award-Winning, Clinically-Proven Ayurvedic Skin & Haircare

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From farm to bottle

Of the Earth, For the Body
Clinically-Proven Ayurvedic Skin & Haircare powered by bioactive ingredients, clean formulations, and real results.

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As seen in

Rituals,
Not Miracles

Welness, Reinvented from a 5000-Year Legacy
Used for centuries in Ayurvedic medicine, Amla is clinically recognized for its high concentration of antioxidants, polyphenols, and vitamin C.

Ayurvedic Approach

BIOVEDA™
HAIR SCIENCE

Discover ancient Ayurvedic intelligence refined through modern science.

Cold-processed actives deliver peak bioavailability, with nutrient-rich botanicals and biomimetic lipids to hydrate, tame frizz, and support healthier-looking, stronger, more resilient hair.

THE SCIENCE

AMLA,
YOU HAIR’S NEW SUPERFOOD

Wellness, Reinvented from a 5000-Year Legacy
Used for centuries in Ayurvedic medicine, Amla is clinically recognized for its high concentration of antioxidants, polyphenols, and vitamin C.

Our ingredients

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WELLNESS JOURNEY

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We are ASNA: where ancestral wisdom meets modern performance. Tradition you can trust. Results you can see.