Every formula begins with science-backed ingredients and ends in visible results. We harness the therapeutic power of naturally derived, cold-pressed elements—selected for their purity, bioavailability, and proven efficacy in promoting scalp health, follicular strength, and hair longevity.
At the heart of our products is Amla, a potent adaptogenic berry revered in Ayurveda and clinically known for its dense concentration of vitamin C, polyphenols, and flavonoids. This antioxidant-rich superfruit helps neutralize oxidative stress, support collagen synthesis, and extend the hair’s natural growth cycle.
Our proprietary formulas fuse time-honored Ayurvedic principles with modern chemistry, delivering high-performance, plant-powered solutions without compromise. Each ingredient is intentionally chosen to activate your hair and scalp’s natural healing processes.
We believe in aligning ritual with results. That means formulating with integrity, preserving nutrient density through cold-pressing, and omitting anything that doesn’t serve your health or our planet. No parabens, no phthalates, no silicones, no synthetic dyes—ever.
Clean meets clinical. Nature meets tradition. And every drop is designed to restore balance, resilience, and radiance from within.
Amla berry, also known as Indian gooseberry, is an antioxidant-rich fruit that is commonly used in Ayurvedic medicine
Coconut oil aids in preventing hair breakage, dry scalp and flakiness, and split ends. We source only the highest quality of cold pressed coconut oil grown organically.
For thousands of years olive oil has been used in hair care to provide hydration, strength and softness. It’s plethora of fatty acids help the hair to retain moisture from water and your hair conditioner. It is also known to block the production of DHT, a hormone linked to hair loss.
We use the most concentrated jasmine for its moisture locking capabilities, antimicrobial properties, and ability to dangle the hair. Traditionally used to create lice and scalp infections, jasmine aids in moisturizing and healing dry skin of the scalp as well as increasing the tensile strength of the hair.
Every Asna formula is consciously crafted—vegan, gluten-free, and silicone-free—with both you and the planet in mind. We exclude all unnecessary additives, including parabens, phthalates, synthetic dyes, mineral oils, and GMOs, and we never test on animals.
Purity, performance, and purpose guide every ingredient we choose—so you can trust what touches your hair, scalp, and skin.
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