Asna Beauty is a unisex haircare brand that specializes in 100% cold-pressed Amla Berry products made according to Ayurvedic principles. Asna’s Amla powered products are designed to nourish, restore and rejuvenate your hair and skin health. Our commitment to using only premium and organic, cruelty-free ingredients sourced from family farms in India ensures that our community has access to the finest quality products.
We believe an Ayurvedic approach to living enhances hair health, wellness, and energy. Ayurveda brings forth effortless beauty. Ayurveda is an ancient Indian healing system that emphasizes balance and harmony between mind, body, and spirit. At Asna, our products are carefully crafted using natural and sustainably sourced ingredients using traditional Ayurvedic formulations.
Asna is grateful to bring the timeless rituals of Ayurveda and the Amla Berry into a modern and accessible reach for all. We value tradition and strive for excellence in every bottle. From our farm to your home.
Born in Rhode Island, Monica was fortunate to spend many months in India out of the year, allowing her to embrace traditions of her ancestors. Her time living in India taught her the Ayurvedic practices of her family while educating herself on the importance
of yoga and meditation.
Through her journey in Manhattan, Monica realized the term “Ayurvedic” had taken on a new form, which did not meet the true ayurvedic standards. Despite her best efforts to inform her friends of beauty’s fabricated claims; there weren't any alternatives. So Monica began the journey of creating her own tree-to -bottle ayurvedic wellness brand, utilizing her family's amla farm in India and other sustainable local farms.
For generations our family Amla farm has been creating pure ayurvedic Amla products by picking each Amla at its peak ripeness in order to extract the most nutrients from this super fruit. My childhood memories bring me back to my family farm, watching my mom picking Amla during the first harvest of the year. She would guide me through the rows of Amla trees sharing her stories and wisdom, just as her mother did with her. From her I learned the process of creating nourishing ayurvedic products.
Some of my fondest memories as a child was my mother massaging our family Amla oil in my scalp and hair, braiding them into two little pigtails. My family’s ayurvedic Amla oil blend have been perfected over generations. Asna’s premium amla blend is handcrafted from my family’s time-tested formula, using premium organic ingredients directly sourced from our farm and other sustainable local farms in India.
Ayurveda is an ancient holistic system of plant medicine that originated in India over 5,000 years ago. It focuses on achieving balance and harmony in the body, mind, and spirit to promote overall health and well-being. Ayurveda seeks to accomplish this balance by addressing the root causes of illness rather than just treating symptoms. Ayurveda utilizes a combination of natural remedies, lifestyle changes, and herbal treatments to restore and maintain optimal health. Some lifestyle changes incorporating Ayurvedic practices include yoga and meditation which are practiced by our founder and others throughout our community.
In Ayurveda, true wellness emphasizes the importance of using the right natural ingredients such as Amla (Indian gooseberry), Jasmine, Coconut, and Sandalwood to create a balanced product with healthy lifestyle rituals.
Ayurveda also involves understanding one's unique constitution or dosha (Vata, Pitta, or Kapha) and by using balanced products to harmonize that dosha with in you. By focusing on holistic health and natural remedies to enhance beauty from within, Asna’s products can help promote radiant haircare and skin within your own set of wellness rituals.