Historically, beauty has been focused on euro centric standards, but times are changing. Our goal at Asna Beauty is to inspire, uplift, and educate millions of women who were bound by limited ideas of who and what was beautiful. In the years ahead we believe the structures of beauty will be unshackled, driven by a return to heritage and our roots.
Founder & CEO
Born in Rhode Island, Monica was fortunate to spend many months in India, allowing her to embrace traditions of her ancestors. Her time living in India taught her the Ayurvedic practices of her mothers, while educating herself on the importance of pure ingredients and intention within beauty rituals. Through her journey in Manhattan, Monica realized the term “Ayurvedic” had taken on a new form, which did not meet her family’s requirements. Despite her best efforts to inform her friends of beauty’s fabricated claims; there weren't any alternatives. So Monica began the journey of creating her own tree-to-bottle beauty brand, utilizing her family's amla farm in India.
Founder
Hailing from a career in the beauty industry, Destene witnessed first hand the lack of representation and low quality ingredients that had become the norm. Her journey to understand and care for her own hair brought her back to time tested rituals centered around natural ingredients and spiritual wellness. After studying and witnessing the power of holistic methods in her own journey, she felt compelled to tell the story of this plant medicine.
The name Asna is derived from the Sanskrit word Asana. Asanas are directly translated as a position for the corporal body that provides physical and spiritual benefits. In other words, a position in which you find yourself in harmonic vibration with the universe. However, an Asana is not just a physical position, but the very condition of your energy, a way of being. By providing clean, sustainable products, and a wealth of knowledge passed through generations, we hope that you begin to learn the ways in which you can best direct your energy to allow yourself to grow to your maximum potential of beauty and wellness.
