We believe the future of haircare begins at the root—more specifically, the scalp microbiome. That's why we created BioVeda: a science-driven product family that merges 5,000 years of Ayurvedic tradition with cutting-edge scalp biology and modern bioactive formulation.
Your scalp’s ecosystem plays a vital role in follicle strength, hair density, and growth cycle regulation. But today’s environmental stressors—UV exposure, oxidative damage, and moisture loss—can compromise that balance, leading to thinning, breakage, and slow growth.
BioVeda is our response: a high-performance ritual system powered by cold-pressed, nutrient-dense botanicals known to enhance bioavailability, preserve molecular integrity, and deliver real results. Every formula is engineered to detoxify the scalp, support collagen production, and extend the natural growth cycle—without compromise.
Rooted in Ayurveda and refined by science, BioVeda treatments are infused with antioxidants, phytonutrients, and adaptogens that protect the scalp biome, nourish follicles, and help delay signs of premature greying. The result? Stronger strands. Healthier growth. Radiant hair that lasts.
Asna is committed to clean, vegan, cruelty-free formulas—always free from parabens, phthalates, silicones, synthetic dyes, and GMOs. Sustainably sourced. Clinically validated. Universally inclusive.
This is BioVeda Scalp Science: where ancestral wisdom meets modern performance. Tradition you can trust. Results you can see.
Born in Rhode Island and raised between the U.S. and India, Monica’s upbringing gave her a rare dual lens: one rooted in the timeless rituals of Ayurveda, and the other shaped by the pace and pragmatism of modern life.
Immersed from a young age in Ayurvedic traditions that emphasize harmony of mind, body, and spirit, Monica cultivated a deep respect for holistic wellness—grounded in natural remedies and mindful rituals. As she entered adulthood and navigated the beauty landscape in Manhattan, she noticed products often lacked authenticity and diluted formulas that strayed far from the science and spirit of Ayurveda.
Monica founded Asna Beauty to change that. Her vision was clear: to create clean, science-backed products rooted in Ayurvedic wisdom, made with high-efficacy, cold-pressed ingredients and uncompromising standards. Today, Asna is a reflection of her commitment to balance—between tradition and innovation, performance and purity, self-care and sustainability.
Through Asna, Monica invites a new generation to experience the power of Ayurveda—authentically, intentionally, and beautifully.
Some of my earliest memories are walking through rows of Amla trees with my mother during the first harvest of the season. She would gently pick each fruit at peak ripeness, sharing stories passed down from her mother about the power of Ayurvedic remedies. Later, she would massage our family’s handcrafted Amla oil into my scalp, carefully braiding my hair into pigtails—a ritual of care, connection, and nourishment that still grounds me today.
We carry that same intention forward. Our products are inspired by these time-tested Ayurvedic principles—perfected over generations and enhanced through modern science.
Every ingredient we use has provenance. We source sustainably and cold-press our ingredients to preserve their full nutrient profile and bioactive potency. Each element is selected for its purity, performance, and ability to support scalp health, hair strength, and natural radiance.
What began as a family ritual is now a modern wellness experience—crafted with care, backed by science, and rooted in tradition.
Ayurveda is our foundation. Rooted in a 5,000-year-old system of holistic plant medicine, Ayurveda emphasizes balance between mind, body, and spirit to achieve lasting wellness and vitality. Rather than masking symptoms, it focuses on the root cause, using natural remedies and daily rituals to restore harmony from within.
Our commitment to Ayurveda is infused into every product we create. Guided by this philosophy, we craft formulas using time-honored ingredients, each chosen for its bioactive potency and ability to restore equilibrium to the scalp and skin.
Our balanced, vegan formulations are designed to work in harmony with you, helping to promote healthier hair growth, strengthen resilience, and enhance natural radiance over time.
Asna brings these ancient rituals into the present, elevating your haircare journey with clean, modern formulations rooted in Ayurvedic science.
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